Celebrating Over 50 Years of Excellence

Incorporated in 1950, Samuel Aaron is a major vertically integrated manufacturer of popularly priced diamond, precious, semi-precious and gold jewelry.

Samuel Aaron International Milestones

• 1950 – Samuel Aaron incorporates.

• 1984 – Thai-link opens for production (Thai-Link Trading Co., Ltd. / Samuel Aaron, Thailand).

• 1989 – Samuel Aaron NY opens its Long Island City headquarters (56,000 sq. ft. office and manufacturing space).

• 1989 – Samuel Aaron begins Guild Division (Diamond Dimensions).

• 1991 – Samuel Aaron Hong Kong opens as a design and model-making facility.

• 1993 – Kelman Castings, a major supplier of castings to retailers and suppliers, is purchased by Samuel Aaron.

• 1994 – Samuel Aaron Costa Rica opens for production (Duty free offshore manufacturing).

• 1997 – Largest jewelry producer in Thailand for U.S. market (by units).

• 2000 - Samuel Aaron International celebrates its 50th Anniversary.

• 2000 - Samuel Aaron launches samuelaaron.com...a training and information site for use by its customer base.

• 2000 - Samuel Aaron India opens its diamond buying office.

• 2005 - Robert A. Baum, Inc. becomes a division of the Aaron Group.

What are our price points? Who do we supply?

Our target focus is the middle market consumer, who purchases jewelry in moderate retail outlets. Desired retails of this value-driven market range from $29.99 to $999. Samuel Aaron has set the standard in this niche group for diamond and gemstone jewelry, which offers a high-perceived value at a competitive price.

Samuel Aaron has also established a strong presence in moderate to high price point markets with upper-middle income consumers. To fit the needs of this rapidly expanding customer base, our Diamond Dimensions design office in Hong Kong specializes in creating supreme quality diamond bridal and fashion product. Thai-link in Bangkok, Thailand has also met the demand within this market using their ability to craft labor-intensive, high value gemstone product. Retail values preferred in this niche reach from $1199 to $5999.

Where do we manufacture? What are our manufacturing capabilities?

We are a vertically integrated manufacturer, distributor, importer and exporter of fine jewelry, with offices in the United States, Thailand, Costa Rica, India, and Hong Kong. Sales and marketing efforts are driven by headquartered sales representatives and corporate principles; and directed to department stores, clubs, wholesalers, discounters, traditional mall jewelers, television shopping networks, premium incentive programs, internet, and catalog.

Samuel Aaron International is our home office located in New York, housing our sales and product development teams. We also have full range manufacturing capabilities on site at this facility.

Thai-link headquartered in Bangkok, Thailand specializes in the manufacturing of fine diamond and gemstone jewelry.

Diamond Dimensions, located in Hong Kong, is an award winning design facility focusing on high-end fashion and bridal diamond product.

Diamond procurement is handled in our SAI India office in Mumbai (Bombay), where diamonds are hand selected, matched and sorted.

Located in the duty free zone of Central America, Samuel Aaron Costa Rica specializes in popular price pointed jewelry programs.

Where do our ideas for product originate?

Being vertically integrated, Samuel Aaron has dedicated jewelry artists and designers in all of its locations around the world. These skilled artisans have the ability to create "one of a kind" designs for special events and logo jewelry.

What are our marketing capabilities?

Recognizing that advertising and marketing is key to the "2000 and beyond" approach to fine jewelry, Samuel Aaron has become an industry leader with our innovative approach to "gift-with-purchase", box promotions, gift sets and packaging concepts.

Our in-house marketing and graphics team is always available to assist our retail partners with any marketing or advertising need.

We are able to accommodate our clients with customer purchase incentives. We can provide many options in order to target specific consumer groups.